My background
I know what it means to be responsible for the result.
I’ve spent 18 years on the operating side of business: finding customers, managing vendors, improving systems, handling problems, building websites and sales channels, and making sure the work actually gets done.
01
Entrepreneurship & ownership
I’ve built and operated businesses for nearly two decades. That experience taught me to think beyond a job description: cash flow, customers, reputation, people, execution and the hundreds of small decisions that determine whether a company gets stronger.
02
Digital marketing leadership
As a Director of Digital Marketing, I worked across more than 30 client relationships — balancing strategy, performance, expectations and execution. My background includes customer acquisition, paid media, analytics, conversion, content and marketing systems.
03
eCommerce & operations
I’ve spent years running high-consideration online businesses where marketing is only the beginning. Supplier coordination, logistics, customer service, merchandising, pricing, technology, process design and follow-through all have to work together.
04
Relationships at scale
I’ve managed more than 60 vendor relationships while working across customers, contractors, partners and service providers. I’m comfortable learning how a business really works by listening to the people who already know it.
05
Systems & automation
I like finding repetitive work that can be simplified, measured or automated without losing the human side of the business. Better systems should give good people more leverage — not create complexity for its own sake.
06
Local business network
Austin has been home for years, and I’ve built a network of entrepreneurs, operators and professional relationships here. I value the local knowledge, referrals and trust that make privately owned businesses durable.